Email Marketing

                                 

                                      Email Marketing

Email marketing is a powerful form of direct marketing used to promote your business’s 

products and services. It can be used as part of your marketing automation strategy to 

build customer loyalty, deepen relationships, and keep customers engaged with your brand, 

products, and services.

While it may be one of the oldest forms of digital communication, email marketing remains 

one of the most powerful channels available to marketers. So, what is email marketing 

today? And what role can it play in your business?

Email marketing allows brands to deliver highly targeted and personalised 1:1 messaging 

at scale, build customer loyalty and ultimately grow their audience base.

Compared to other channels, organisations can deliver a higher return on investment with 

a minimal amount of marketing spend. In fact, according to Smart Insights, email 

marketing remains the most effective marketing channel ahead of social media, SEO, and 

affiliate marketing with an average ROI of $38 for every dollar invested (Salesforce).

With its relatively low cost, email marketing provides an opportunity to nurture 

relationships with existing customers while driving increased revenue through an already 

engaged audience. And with improvements in AI and automation, getting started with email 

marketing has never been easier.