SEM (Search Engine Marketing)
SEM is a process of promoting your business by using google ads. It's gives quick
results better than SEO. Like search engine optimization (SEO), search engine marketing
helps companies improve the way content is ranked by search engines.
SEM helps companies bring their products and services to the attention of
audiences through paid search engine advertising. SEM is an online marketing strategy in
which organizations buy targeted ad space at the top of search engine result pages (SERP).
This approach is different from SEO, which focuses on optimizing content for
search engine algorithms so the content ranks high on the SERP.Google, Bing and Yahoo
are the most popular search engines. Each uses an auction process to determine where
SEM ads rank on their SERP.SEM focuses largely on using paid advertising to increase
traffic through services such as Google ads or Bing ads. The following are key aspects of
SEM:It is based on keyword analysis. Marketing departments identify keyword terms that
might draw users to a webpage. Like SEO practitioners, search engine marketers use
keyword research analysis and tools to identify keyword phrases audiences are searching
for. They then buy ad space on the results pages from the search engine provider for the
search terms they want to target.SEM paid search results go at the top of the SERP.
SEM benefits from webpages that are easy for web crawlers to scan and include trust
signals such as linking to other websites.