SMS Marketing

                                     

                                       SMS Marketing

SMS marketing, also referred to as text message marketing, is the practice of 

sending transactional messages or promotional messages via text. Marketers can use it to 

send discounts, personalized promotions, and even surveys to people who have consented 

to receive text communications from their business.Email and SMS marketing share similar 

strategic goals, such as educating, selling to, or building loyalty with customers. SMS 

marketing is an “owned” marketing channel, where businesses can send one-to-one or one-

to-many messages, controlling the distribution list of numbers. Like email marketing, 

obtaining consent from customers is essential before sending marketing messages via SMS.