PPC (PAY PER CLICK)
PPC or pay-per-click is a type of internet marketing which involves advertisers paying a
fee each time one of their ads is clicked. Simply, you only pay for advertising if your ad is
actually clicked on. It’s essentially a method of ‘buying’ visits to your site, in addition to
driving website visits organically. One of the most popular forms of PPC is search engine
advertising, which allows advertisers to pay for ad placement in a search engine’s
sponsored links. This works when someone searches for a keyword related to their business
offering. For example, if we bid on the keyword ‘Google Shopping Management’ our ad
might show up at the top of the Google results page. Google Shopping, what we do best, is
an example of how PPC advertising can be used to boost both visibility and
profitability.
The benefits of using PPC has many advantages that will benefit your
business, including the following:
1) Optimizer PPC is cost-effective
2) Your ad will be displayed on the first results page when someone searches for a related
term
3) More exposure and brand visibility as targeted traffic is directed to your site
4) You can run multiple ad campaigns for each keyword
5) It results in higher click-through rates (CTR), more conversions, and increased sales
revenue
6) Provides instant traffic